It's my fortune to see this pioneer in person. It's my misfortune to see him leave all of us in tears.

For all those who viewed marketing and products as only a strata-specific activity, Prahalad was a refreshing change. Coming up with his radical but inspiring view that there indeed is fortune at the bottom of the pyramid, Prahalad made all the marketers sit up and notice.

If there is a change not just in the strategy but also in the balance sheets of HUL (and many others) they got to thank this visionary. No words would be enough to revisit the legendary that is Prahalad.

It certainly is a huge loss to all the marketers around the world. Let's all pray for his soul. Of course, I bet he must now be sitting with the TOP management to improve the living out there. We miss you Sir!