Thursday, February 11, 2010

Royal way to earn!

It will not be long before cricket fans will forget the adage...answer your critics on the cricket field! IPL has become the new rocking star on the horizon and how!!! Those who get to play even a small part keep flaunting IPL on their resumes(remember Kalyan Krishna from AP who played in Deccan Chargers?? forget it...I guess he must have lost count of that as well!) And those who are shunned quickly do the forgiving act! (Kamran Akmal has forgiven IPL for the snub and is ready to play IPL IV...aah, so many thanks Mr. Akmal for 'dropping' this hint)

But look at it from behind the scenes. Right from the drum rolls till now, Rajasthan Royals have went about their PR in the best way possible! Answer your critics with the moolah. Give them 100 rupees to spend on players, they will spend 10 rupees and give the rest as credit to SRK. Then they spend the interest on their PR.

Look at their marketing strategy! Who would have thought about the global consortium. What are you achieving by this? Nothing but money! I mean, who cares if Cobras would be Royals tomorrow or Hampshire would be Royals the day after. All that matters for the administrators is money. And how to get it? Just make sure you get an innovative way of marketing!

Not to say that they are doing badly on the field (in fact far away from that...they are doing real good. Consider my poor friend SRK; he just keeps beaten everywhere - on the posters, on the ground, off the ground....) but kudos to them now everyone is looking at marketing their global team consortia and eating into our pockets...after all Answer your critics with marketing!

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