Generations of youngsters like me (of course, am still young...) have grown up along with the polka dotted girl and the jingle of Amul. The taste of India is in fact the toast of our generation. The engagement model that Amul has adopted is impeccable and talks to every one. The print ads, the bill boards, the television ads...what not, everything is a master piece; a lesson in teaching brand engagement.
I still remember my early college days when I used to rush towards the lone bill board near my house to check the latest riddle from Amul's stable. And then I run around telling each of my friends to do the same. Whenever we happen to pass by that junction, I make it a point to ask everyone to enjoy the message. Unknowingly, I became a part of the publicity bandwagon of Amul...the customer engagement worked wonders for Amul's word-of-mouth publicity.
And the best part of all this is, at no point of time will you feel that this is a brand advertisement. The messages are so relevant and so in-the-time that it hits on your face. And behind all this, Amul makes its way to your dining table and the taste of India becomes the toast of your home!
Don't think you can attribute most of Amul's success to it's engagement model. Amul's quality has been the primary reason behind it's success .. i feel.
ReplyDeleteFair enough...I guess quality is paramount to at least have the guts to go to the customer and talk about your product. There are so many products which have fallen flat because of the absence of drum-beating-of-the-product (read as consumer engagement ;)
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