It indeed is no exaggeration to say that Abhishek is actually abhi shake. His ubiquitous presence in Idea has been an idea in itself. Be it wielding power as a village head ordering everyone to chuck out names or donnign the role of a doctor asking people to walk the talk, the junior B has done it all for Idea.
The revolutionary theme off-late has been the effort to step up green ways. It indeed is a social theme linked to the commercial aspects...well, subtly. What you see is what you get...you see AB Jr. smartly manning the role of a tree and pushing all of us towards using the phone instead of a paper.
Smart..very smart. No where is ita direct brand awareness programme. In fact, Idea is not promoting Idea at all. It actually is promoting the 'green idea' but subtly says that this is its Idea. Result? You get so reached upon by the novelty and the generosity of the idea that you end up remembering the brand more than ever!
It indeed is what an idea sir ji...all of its ads were; the 'walk and talk' ad changed the perception. Remember, people actually walked prior to that ad as well. But now, when you see someone walking while talking, you can't stop yourself saying walk and talk. As they say, it is a master stroke...a candid master stroke
Do you really feel that it has worked out gr8? Idea's stock price hasn't done well since the last 3-6 months(except for the sudden increase in the last 3 days which could be becos of Idea's interest in 3G)
ReplyDeleteStock price isn't something that I really venture and see as a barometer of success. This is a market where Idea is trying to push through the congestion. This could well be the first steps towards achieving some serious market space. Of course, I totally agree that other attributes should go in hand with the promotion; a good idea, however. Isn't it?
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