What's in a name?

I used to hate my 10th class Hindi teacher. Not just because she never answered my queries (What is the meaning of Kacche Dhaage, Parinda, Purani Haweli - all movie names) but also because she never remembered my name. The very first class started with her re-hinduening (I fear the Dal members and so no Christening word in my blog) me as Ganesh. 

Me: Ganesh!!!! but that's not me

Teacher: Oh! But you look very much like Ganesh, your senior.

I tried to forget it as a one-off day. But, little did I know that it's just a pre-cursor to my plight. Ganesh made it to the rolls everyday and Sridhar was always absent. I wonder if the principal ever peeped into the class; he would definitely have put up a missing notice on the school board. I protested vehmently at every taken opportunity - every time.

(Roll call) Teacher: Ganesh

Me: Absent

Teacher looks up and says seriously I wouldn't tolerate any mischief

I looked down and muttered Neither would I! Wait till I pass out...

Days rolled by and I started hating Shake-sphere (the guy who wrote What's in a name! Did he not write his own name after the quote?) and my teacher too. One lucky day she got her memory back (probably returning from a long pilgrimage) and I got my name back. Though I do not remember, my friends say that they never saw an impromptu dance (and prayed that they never had to!) before.

Days rolled by and it became a memory until it got dusted after a session on branding. Why do people go for a name? Isn't it actually the product that sells? More often than not, people get associated to more than the offering on board. You give them a soap and they get addicted not just to the smile but also to the lady who showers in the ad; they get attuned to your company name so much so that a day would come when naam hi kaafi hain. 

What's in a name? There is so much...can you think of Colgate deciding overnight that it wants to be Hinduened (remember, no Christening word in my blog, never!) Tollgate just for a change. Or Lakme renamed Lakus? Well, at least not in the near future because I don't see my Hindi teacher joining these companies...

Teacher: Ganesh

Me: He's absent, teacher Anamika

Teacher: But, am not Anamika!

Me: Neither am I Ganesh!!